Digital Marketing Director
Lane Kareska serves as digital marketing director for OppFi. He oversees strategy, research, and content partnerships.
As a veteran of the company since 2012, he enjoys telling the stories of customers and seeing the business’s solutions impact their daily lives. His work aims to encourage everyday consumers to take an active role in their finances.
As digital marketing director, Kareska has led original research studies for OppU on both informative and entertaining topics, such as the cost of parenting during the COVID-19 pandemic and the cost of living in the Netflix universe of Stranger Things.
Kareska’s work has been published in university journals and independent publications at The University of California, Berkeley and the University of Wisconsin-Green Bay, and he has been quoted in The Smart Wallet and NPR.
He has a master’s degree from Southern Illinois University and a bachelor’s degree from Columbia College Chicago.