San Diego, CA
SAN DIEGO, CALIFORNIA: Demographic and Financial Snapshot
(Last updated on 12.8.20)
AGE IN SAN DIEGO, CALIFORNIA
| Age Range | Population | Percent |
| 20 to 24 years | 111,847 | 7.8% |
| 25 to 29 years | 135,429 | 9.5% |
| 30 to 34 years | 131,343 | 9.2% |
| 35 to 39 years | 108,396 | 7.6% |
| 40 to 44 years | 88,533 | 6.2% |
| 45 to 49 years | 92,532 | 6.5% |
| 50 to 54 years | 84,456 | 5.9% |
| 55 to 59 years | 82,052 | 5.8% |
| 60 to 64 years | 77,704 | 5.4% |
| 65 to 69 years | 64,292 | 4.5% |
| 70 to 74 years | 48,489 | 3.4% |
| 75 to 79 years | 30,584 | 2.1% |
| 80 to 84 years | 23,373 | 1.6% |
| 85+ years | 22,311 | 1.6% |
The median age in San Diego is 35.4 years
Source: US Census Data; https://data.census.gov/cedsci
Survey/Program: American Community Survey (2018 estimates)
Data Point: Age
ETHNICITY IN SAN DIEGO, CALIFORNIA
| Ethnicity | Population | Percent |
| White | 926,159 | 64.9% |
| Black or African American | 96,339 | 6.8% |
| American Indian and Alaska Native | 5,795 | 0.4% |
| Asian | 240,609 | 16.9% |
| Native Hawaiian and Other Pacific Islander | 5,422 | 0.4% |
| Other | 74,288 | 5.2% |
Source: US Census; https://data.census.gov/cedsci
Survey/Program: American Community Survey (2018 estimates)
Data Point: Race
EDUCATION IN SAN DIEGO, CALIFORNIA
| Education Level | Population | Percent |
| Less than 9th grade | 56,366 | 5.7% |
| 9th to 12th grade, no diploma | 47,552 | 4.8% |
| High school graduate (includes GED) | 154,539 | 15.6% |
| Some college, no degree | 192,905 | 19.5% |
| Associate’s degree | 69,625 | 7.0% |
| Bachelor’s degree | 277,682 | 28.1% |
| Graduate or professional degree | 191,280 | 19.3% |
| High school graduate or higher | 886,031 | 89.5% |
| Bachelor’s degree or higher | 468,962 | 47.4% |
| Less than Bachelor’s degree | 520,987 | 52.6% |
Source: US Census; https://data.census.gov/cedsci
Survey/Program: American Community Survey (2018 estimates)
Data Point: Education (population 25+ years)
HOUSEHOLD INCOME IN SAN DIEGO, CALIFORNIA
| Annual Household Income | Percent |
| Less than $10,000 | 4.8% |
| $10,000 to $14,999 | 3.7% |
| $15,000 to $24,999 | 7.0% |
| $25,000 to $34,999 | 7.2% |
| $35,000 to $49,999 | 10.7% |
| $50,000 to $74,999 | 16.3% |
| $75,000 to $99,999 | 12.7% |
| $100,000 to $149,999 | 17.3% |
| $150,000 to $199,999 | 9.0% |
| $200,000 or more | 11.2% |
Median household income: $75,456
Mean household income: $103,655
Source: US Census; https://data.census.gov/cedsci
Survey/Program: American Community Survey (2018 estimates)
Data Point: Household Income
HOUSEHOLD INCOME BY EDUCATION IN SAN DIEGO, CALIFORNIA
| Education Level | Average Income |
| Less than high school graduate | $21,341 |
| High school graduate (includes GED) | $30,139 |
| Some college or Associate’s degree | $37,004 |
| Bachelor’s degree | $59,595 |
| Graduate or professional degree | $82,641 |
Source: US Census; https://data.census.gov/cedsci
Survey/Program: American Community Survey (2018 estimates)
Data Point: Median earnings in past 12 months by education (population 25+ years with earnings)
MARITAL STATUS IN SAN DIEGO, CALIFORNIA
| Population | Percent | |
| Population 15+ years | 1,189,120 | NA |
| Never married | 466,974 | 39.3% |
| Now married (except separated) | 541,446 | 45.5% |
| Separated | 20,202 | 1.7% |
| Widowed | 48,188 | 4.1% |
| Divorced | 112,310 | 9.4% |
Source: US Census; https://data.census.gov/cedsci
Survey/Program: American Community Survey (2018 estimates)
Data Point: Marital Status for population 15 years and over
POVERTY STATUS IN SAN DIEGO, CALIFORNIA
| Population | Percent | |
| Living beneath poverty line | 189,133 | 13.8% |
Source: US Census; https://data.census.gov/cedsci
Survey/Program: American Community Survey (2018 estimates)
Data Point: Poverty Rate
HOUSING IN SAN DIEGO, CALIFORNIA
| Owner-occupied housing units | 235,877 |
| Renter-occupied housing units | 267,586 |
| Single-family detached units | 243,012 |
| Homeownership rate | 46.9% |
| Vacancy rate | 6.9% |
| Renters rate | 53.1% |
| Average housing value | $669,942 |
| Average monthly owner cost (with mortgage) | $2,002 |
| Average rent | $1,577 |
Source: US Census; https://cbb.census.gov/rae/#
Survey/Program: 2009-2013 and the 2014-2018 American Community Survey 5-Year Estimates
Data Point: Housing Characteristics
SOCIOECONOMIC CHARACTERISTICS IN SAN DIEGO, CALIFORNIA
| Average income | $103,655 |
| Average household size | 2.71 |
| Percent population 16 years and over in labor force | 67.5% |
| Percent disabled | 9.1% |
| Percent with health coverage | 91.2% |
| Average travel time to work (in minutes) | 24.1 |
| Percent workers using public transportation | 3.8% |
| Percent veterans | 8.2% |
| Percent foreign born | 26.3% |
| Percent speaking Spanish at home | 8.3% |
Source: US Census; https://cbb.census.gov/rae/#
Survey/Program: 2009-2013 and the 2014-2018 American Community Survey 5-Year Estimates
Data Point: Socioeconomic Characteristics
CONSUMER SPENDING IN SAN DIEGO, CALIFORNIA
| Total consumer expenditures per household | $94,813.87 |
| Alcoholic beverages | $795.26 |
| Alcoholic beverages consumed at home | $462.01 |
| Beer consumed away from home | $136.15 |
| Wine consumed away from home | $75.50 |
| Apparel & services | $2,823.18 |
| Men’s apparel | $547.24 |
| Women’s apparel | $947.05 |
| Children’s apparel | $414.11 |
| Boys’ apparel | $139.89 |
| Girls’ apparel | $156.62 |
| Footwear | $645.22 |
| Dining out (food away from home) | $4,836.10 |
| Dining out – Breakfast | $493.95 |
| Dining out – Lunch | $1,485.75 |
| Dining out – Dinner | $2,265.12 |
| Education | $2,120.57 |
| Entertainment / recreation | $4,021.93 |
| Club membership fees | $314.98 |
| Dating services | $1.11 |
| Pet food | $301.98 |
| Pet services | $84.28 |
| Food consumed at home | $6,546.23 |
| Bakery products consumed at home | $851.15 |
| Dairy products consumed at home | $670.87 |
| Fruits and vegetables consumed at home | $1,319.29 |
| Meat, poultry, fish, eggs consumed at home | $1,457.79 |
| Nonalcoholic beverages consumed at home | $623.57 |
| Snacks / other food products consumed at home | $2,247.13 |
| Health care | $6,888.59 |
| Medical services | $1,293.37 |
| Nonprescription drugs | $167.04 |
| Household Services | $2,595.34 |
| Care for the elderly and handicapped | $82.72 |
| Lawn and garden services | $524.84 |
| Housekeeping services | $235.95 |
| PC repair | $8.50 |
| Housing | $30,614.08 |
| Home improvements | $3,047.92 |
| Utilities, fuel, and public services | $5,843.87 |
| Phone services | $2,200.03 |
| Water | $879.94 |
| Life and other insurance | $506.55 |
| Pensions and social security | $10,418.78 |
| Personal care products and services | $1,130.43 |
| Hair care products | $139.10 |
| Personal care products | $483.31 |
| Local transportation | $10,495.02 |
| Gasoline | $2,773.91 |
| Vehicle maintenance and repair | $1,421.24 |
| Travel | $2,862.61 |
| Airline fares | $744.24 |
| Auto / truck rental on trips | $35.27 |
| Lodging on trips | $761.73 |
| Food and drink on trips | $688.97 |
| Entertainment on trips | $237.27 |
Source: US Census; https://cbb.census.gov/rae/#
Survey/Program: 2009-2013 and the 2014-2018 American Community Survey 5-Year Estimates
Data Point: Consumer Spending (Consumer expenditures per household)
DEBT IN SAN DIEGO COUNTY (home to SAN DIEGO, CALIFORNIA)
| % with any debt in collections | 25% |
| Average debt in collections | $1,766 |
| % with medical debt in collections | 12% |
| Average medical debt in collections | $884 |
| % with student loan debt | 13% |
| Average student loan debt | $17,779 |
| Average monthly student loan payment | $180 |
| % with auto debt | 31% |
Source: Urban Institute; https://apps.urban.org/features/debt-interactive-map/
Survey/Program: Data from credit bureau data (2018) + the US Census Bureau’s American Community Survey (2017)
Data Point: Consumer Debt
UNEMPLOYMENT IN SAN DIEGO, CALIFORNIA
| Year | Population | Percent |
| January 2019 | 26,201 | 3.6% |
| February 2019 | 23,355 | 3.2% |
| March 2019 | 23,459 | 3.3% |
| April 2019 | 19,585 | 2.7% |
| May 2019 | 19,045 | 2.7% |
| June 2019 | 22,850 | 3.2% |
| July 2019 | 24,660 | 3.4% |
| August 2019 | 23,501 | 3.3% |
| September 2019 | 20,024 | 2.8% |
| October 2019 | 20,876 | 2.9% |
| November 2019 | 20,319 | 2.8% |
| December 2019 | 19,125 | 2.6% |
| January 2020 | 22,831 | 3.2% |
| February 2020 | 22,142 | 3.1% |
| March 2020 | 28,808 | 4.0% |
| April 2020 | 103,188 | 14.7% |
| May 2020 | 104,325 | 14.9% |
| June 2020 | 98,042 | 13.7% |
| July 2020 | 87,052 | 12.2% |
| August 2020 | 65,503 | 9.3% |
Source: US Bureau of Labor Statistics; https://www.bls.gov/lau/data.htm
Survey/Program: Local Area Employment Statistics
Data Point: Unemployment totals (not seasonally adjusted)
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