Rockford, IL
ROCKFORD, ILLINOIS: Demographic and Financial Snapshot
Published on 10.10.20 (Last updated on 11.23.20)
AGE IN ROCKFORD, ILLINOIS
| Age Range | Population | Percent |
| 20 to 24 years | 8,500 | 5.8% |
| 25 to 29 years | 10,733 | 7.3% |
| 30 to 34 years | 9,681 | 6.6% |
| 35 to 39 years | 9,090 | 6.2% |
| 40 to 44 years | 9,169 | 6.2% |
| 45 to 49 years | 9,505 | 6.4% |
| 50 to 54 years | 7,112 | 4.8% |
| 55 to 59 years | 8,080 | 5.5% |
| 60 to 64 years | 9,676 | 6.6% |
| 65 to 69 years | 7,007 | 4.7% |
| 70 to 74 years | 7,071 | 4.8% |
| 75 to 79 years | 4,898 | 3.3% |
| 80 to 84 years | 2,981 | 2.0% |
| 85+ years | 4,614 | 3.1% |
The median age in Rockford is 37.9 years
Source: US Census Data; https://data.census.gov/cedsci
Survey/Program: American Community Survey (2018 estimates)
Data Point: Age
ETHNICITY IN ROCKFORD, ILLINOIS
| Ethnicity | Population | Percent |
| White | 101,802 | 68.9% |
| Black or African American | 31,980 | 21.7% |
| American Indian and Alaska Native | 216 | 0.1% |
| Asian | 5,570 | 3.8% |
| Native Hawaiian and Other Pacific Islander | NA | 0.0% |
| Other | 2,014 | 1.4% |
Source: US Census; https://data.census.gov/cedsci
Survey/Program: American Community Survey (2018 estimates)
Data Point: Race
EDUCATION IN ROCKFORD, ILLINOIS
| Education Level | Population | Percent |
| Less than 9th grade | 4,209 | 4.2% |
| 9th to 12th grade, no diploma | 8,933 | 9.0% |
| High school graduate (includes equivalency) | 33,160 | 33.3% |
| Some college, no degree | 24,195 | 24.3% |
| Associate’s degree | 7,902 | 7.9% |
| Bachelor’s degree | 12,409 | 12.5% |
| Graduate or professional degree | 8,809 | 8.8% |
| High school graduate or higher | 86,475 | 86.8% |
| Bachelor’s degree or higher | 21,218 | 21.3% |
| Less than Bachelor’s degree | 78,399 | 78.7% |
Source: US Census; https://data.census.gov/cedsci
Survey/Program: American Community Survey (2018 estimates)
Data Point: Education (population 25+ years)
HOUSEHOLD INCOME IN ROCKFORD, ILLINOIS
| Less than $10,000 | 9.1% |
| $10,000 to $14,999 | 6.4% |
| $15,000 to $24,999 | 13.4% |
| $25,000 to $34,999 | 12.4% |
| $35,000 to $49,999 | 15.0% |
| $50,000 to $74,999 | 17.6% |
| $75,000 to $99,999 | 9.7% |
| $100,000 to $149,999 | 9.5% |
| $150,000 to $199,999 | 3.6% |
| $200,000 or more | 3.3% |
Median household income: $42,489
Mean household income: $62,242
Source: US Census; https://data.census.gov/cedsci
Survey/Program: American Community Survey (2018 estimates)
Data Point: Household Income
HOUSEHOLD INCOME BY EDUCATION IN ROCKFORD, ILLINOIS
| Education Level | Average Income |
| Less than high school graduate | $21,831 |
| High school graduate (includes equivalency) | $25,976 |
| Some college or associate’s degree | $31,199 |
| Bachelor’s degree | $50,138 |
| Graduate or professional degree | $58,809 |
Source: US Census; https://data.census.gov/cedsci
Survey/Program: American Community Survey (2018 estimates)
Data Point: Median earnings in past 12 months by education (population 25+ years with earnings)
MARITAL STATUS IN ROCKFORD, ILLINOIS
| Population | Percent | |
| Population 15+ years | 117,388 | NA |
| Never married | 41,962 | 35.7% |
| Now married (except separated) | 49,415 | 42.1% |
| Separated | 2,675 | 2.3% |
| Widowed | 7,395 | 6.3% |
| Divorced | 15,941 | 13.6% |
Source: US Census; https://data.census.gov/cedsci
Survey/Program: American Community Survey (2018 estimates)
Data Point: Marital Status for population 15 years and over
POVERTY IN ROCKFORD, ILLINOIS
| Population | Percent | |
| Living beneath the poverty line | 34,536 | 24.0% |
Source: US Census; https://data.census.gov/cedsci
Survey/Program: American Community Survey (2018 estimates)
Data Point: Poverty Rate
HOUSING IN ROCKFORD, ILLINOIS
| Owner-occupied housing units | 32,607 |
| Renter-occupied housing units | 26,796 |
| Single-family detached units | 40,588 |
| Homeownership rate | 54.9% |
| Vacancy rate | 10.9% |
| Renters rate | 45.1% |
| Average housing value | $115,313 |
| Average monthly owner cost (with a mortgage) | $745 |
| Average rent (housing) | $653 |
Source: US Census; https://cbb.census.gov/rae/#
Survey/Program: 2009-2013 and the 2014-2018 American Community Survey 5-Year Estimates
Data Point: Housing Characteristics
SOCIOECONOMIC CHARACTERISTICS IN ROCKFORD, ILLINOIS
| Average income | $59,759 |
| Average household size | 2.42 |
| Percent population 16 years and over in labor force | 62.2% |
| Percent disabled | 15.6% |
| Percent with health coverage | 92.3% |
| Average travel time to work | 21.2 minutes |
| Percent workers using public transportation | 2.3% |
| Percent veterans | 7.6% |
| Percent foreign born | 11.9% |
| Percent speaking Spanish at home | 4.7% |
Source: US Census; https://cbb.census.gov/rae/#
Survey/Program: 2009-2013 and the 2014-2018 American Community Survey 5-Year Estimates
Data Point: Socioeconomic Characteristics
CONSUMER SPENDING IN ROCKFORD, ILLINOIS
| Total consumer expenditures per household | $53,572.11 |
| Alcoholic beverages | $400.29 |
| Alcoholic beverages consumed at home | $236.55 |
| Beer consumed away from home | $72.55 |
| Wine consumed away from home | $34.05 |
| Apparel & services | $1,538.58 |
| Men’s apparel | $294.71 |
| Women’s apparel | $512.55 |
| Children’s apparel | $237.68 |
| Boys’ apparel | $82.65 |
| Girls’ apparel | $90.28 |
| Footwear | $351.87 |
| Dining out (food away from home) | $2,635.36 |
| Dining out – Breakfast | $266.99 |
| Dining out – Lunch | $816.90 |
| Dining out – Dinner | $1,220.6 |
| Education | $1,090.09 |
| Entertainment / recreation | $2,328.47 |
| Club membership fees | $154.92 |
| Dating services | $0.61 |
| Pet food | $193.18 |
| Pet services | $44.01 |
| Food consumed at home | $3,792.59 |
| Bakery products consumed at home | $499.38 |
| Dairy products consumed at home | $390.99 |
| Fruits and vegetables consumed at home | $728.87 |
| Meat, poultry, fish, and eggs consumed at home | $840.08 |
| Nonalcoholic beverages consumed at home | $378.84 |
| Snacks and other food products consumed at home | $1,333.28 |
| Health care | $4,393.53 |
| Medical services | $795.55 |
| Nonprescription drugs | $107.01 |
| Household services | $1,451.4 |
| Care for the elderly and handicapped | $58.17 |
| Lawn and garden services | $319.84 |
| Housekeeping services | $113.94 |
| PC repair | $4.81 |
| Housing | $16,751.72 |
| Home improvements | $1,786.6 |
| Utilities, fuel, and public services | $3,656.87 |
| Phone services | $1,310.65 |
| Water | $521.61 |
| Life and other insurance | $331.12 |
| Pensions and social security | $5,586.42 |
| Personal care products and services | $639.84 |
| Hair care products | $78.37 |
| Personal care products | $268.81 |
| Local transportation | $6,316.32 |
| Gasoline | $1,640.98 |
| Vehicle maintenance and repair | $852.64 |
| Travel | $1,508.79 |
| Airline fares | $356.71 |
| Auto / truck rental on trips | $17.88 |
| Lodging on trips | $416.22 |
| Food and drink on trips | $365.4 |
| Entertainment on trips | $130.91 |
Source: US Census; https://cbb.census.gov/rae/#
Survey/Program: 2009-2013 and the 2014-2018 American Community Survey 5-Year Estimates
Data Point: Consumer Spending (Consumer expenditures per household)
DEBT IN WINNEBAGO COUNTY (home to Rockford, Illinois)
| % with any debt in collections | 33% |
| Average debt in collections | $1,253 |
| % with medical debt in collections | 17% |
| Average medical debt in collections | $576 |
| % with student loan debt | 16% |
| Average student loan debt | $18,756 |
| Average monthly student loan payment | $172 |
| % with auto debt | 29% |
Source: Urban Institute; https://apps.urban.org/features/debt-interactive-map/
Survey/Program: Data from credit bureau data (2018) + the US Census Bureau’s American Community Survey (2017)
Data Point: Consumer Debt
UNEMPLOYMENT IN ROCKFORD, ILLINOIS
| Year | Population | Percent |
| January 2019 | 5,113 | 7.6% |
| February 2019 | 4,539 | 6.8% |
| March 2019 | 4,551 | 6.8% |
| April 2019 | 3,464 | 5.3% |
| May 2019 | 4,105 | 6.2% |
| June 2019 | 4,494 | 6.7% |
| July 2019 | 5,717 | 8.4% |
| August 2019 | 5,026 | 7.5% |
| September 2019 | 4,310 | 6.5% |
| October 2019 | 4,044 | 6.1% |
| November 2019 | 4,306 | 6.5% |
| December 2019 | 4,501 | 6.9% |
| January 2020 | 5,801 | 8.9% |
| February 2020 | 3,503 | 5.5% |
| March 2020 | 3,060 | 5.1% |
| April 2020 | 14,795 | 23.6% |
| May 2020 | 13,902 | 21.4% |
| June 2020 | 12,625 | 18.6% |
| July 2020 | 10,840 | 16.6% |
Source: US Bureau of Labor Statistics; https://www.bls.gov/lau/data.htm
Survey/Program: Local Area Employment Statistics
Data Point: Unemployment totals (not seasonally adjusted)
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